Bark Busters

Giving 'good boy' a whole new meaning

BY MIMI DEGAETANO

CREATIVE BRIEF

Problem: 

Bark Busters had a low customer base due to lack of presence in the marketplace. 

Target Audience: 

• Men and Women 27-40
• Household income $90,000 +
• College Educated
• infrequent dog training users
• Values family
• Regular users of social media

Consumer Insights: 

If consumers knew that Bark Busters could change their dogs behavior and learn obedience quickly, they would sign up to train with Bark Busters.

Communication Objectives:

Increase website traffic by 20% 

Proposition/Selling Idea:

Every dog should be a good dog and can be with Bark Busters. 

Support:

99.9% of Bark Buster's clients would recommend Bark Busters to their friends and neighbors. 

Bark Buster's average rating is 4.9 out of 5 based on 7,776 reviews. 

Brand Imperatives: 

• Logo 
• Present Website
• Shareable 
• Loveable
• Features a dog
• Memorable
• Utilize Social Media

Creative Direction: 

Create an emotional, friendly, family oriented connection. Show the dog in a positive light. 

Media:

Public Transit, Google AdWords, Facebook Ads

Free: Facebook, Twitter, IG through posting.